Officially Graduated

9 09 2011

The first day of the rest of my life… or so they say.

Well its official, I completed my MBA program at Northeastern University and now it’s time to conquer the world, but not without some reflecting. Those 2 years went by in the blink of an eye with a lot of late nights and early mornings. I got to meet a lot of great people and gained some invaluable experience. I was able to take a trip to China to see how business works over there (believe it or not they manufacture a lot of things there). And I had an awesome opportunity to work with fashion startup in Boston called Open Runway.

Early Days

Vandelay Industries: All Business

This is where it all started, the learning team hard at work. We definitely went through some growing pains, but ultimately we were able to utilize each others strengths and become a pretty effective team.


Going to China really gave me a whole new perspective on the world. I never realized how different life was in other countries because I had never left North America before. As it turns out, there’s no such thing as personal space over there, probably because there’s so many people. One of the most surprising things was that we couldn’t even see the sun the first couple of days we were in Xian because of all the pollution from the factories. It wasn’t until Sunday when the factories were closed that the sun came out (sidenote: I wonder if that’s why its called Sunday).

Open Runway

Shortly after I got back from China I began my Corporate Residency at Open Runway, a company that is about to take the fashion world by storm allowing users to design their own fashion. This was a really unique opportunity for me to gain experience in all facets of marketing and help Open Runway generate buzz both locally and online.

Moving Foward

I learned a lot and had a lot of great times over the last couple of years, but now I’m looking forward to the future and starting a career in marketing.



The Green Monster

After graduation my mother and I decided to see a game at Fenway park, one of the most storied stadiums in all of baseball. Living in Boston and being a huge fan of baseball I had been to the stadium multiple times, but for mom it was her first. Not surprisingly we arrived late and I was little embarrassed because we had to ask a row of Boston faithful’s to stand up so we could get to our seats in the middle of the first inning. Trying not to stick out more than we already had I quickly took my seat and tried to watch the game in the silence. The silence wouldn’t last long though as my mother nudged me in the shoulder and informed me as she pointed to left field “Jeff thats what they call the Green Monster.” As a couple of the avid Red Sox fans around us snickered at my ignorance I just hung my head in shame.


If You Blog It They Will Come

11 07 2011

After successfully reaching the end of the internet on my job hunt, I decided to revive this short-lived/long-forgotten blog. I figure if I write things like “the most sought-after influential social media blogger” I’ll pop up in an employer’s search results on Google and get hired immediately. The truth is this job hunt thing is not all its cracked up to be. I just finished up my MBA and all the celebrating and excitement was quickly overshadowed by the massive looming student loan debt I incurred and the near overdraft status of my bank account.

The good news is this will give me a chance to write about some things that interest me. These things may include music, sports, mobile technology, marketing, and whatever else. I’ve decided not to limit myself. The sky’s the limit as they say.

Silly Bandz Are All The Rage But Lets All Act Our Age

17 08 2010

This Silly Bandz thing has taken the world by storm. Normally I don’t hear about the latest kid trends because I don’t really keep my ear to the tire swing if you know what I mean? But the second I start seeing these mutated rubber bands on my own friends thats when I start to pay attention.

Unless you’ve been living in Mel Gibson’s basement for the last couple of months are sure you are all familiar with this latest craze. My question is though where did it come from? And how the hell did it become acceptable for grown men to be wearing these things?

In order to get to the bottom of this I did what any educated man does and checked wikipedia (The source for any information accurate or inaccurate). According to the almighty source of wisdom: “Silly Bandz are a brand of silicone rubber bands formed into shapes including animals, objects, and letters. They are distributed by BCP Imports and are normally worn as bracelets.” Good luck keeping the IP of that product intact. I saw some guy on Boylston set up Silly Bandz stand with some markers and a bag of rubber bands.

The story goes that this Japanese design team was looking for a more environmentally friendly rubber band. Then Robert Croak, the owner of BCP Imports (distributor of livestrong wristbands), saw the bands on a business trip and decided to repackage them as a kids fashion item.

Things like this are just supposed to sit in kids corner of the local 7-11 and collect dust, so how did it catch on? Well for one celebrities help the cause, but that can’t be the only reason. I caught my older brother wearing some Silly Bandz and asked him why. He made up some story about his girlfriend’s niece giving them to him as a gift and not wanting to upset her. Well we all know that wasn’t true.

Now the bands are being banned by elementary school’s all over the country. Reminds me of the Slap Bracelet Conspiracy back in ’91. Remember that? Those were the coolest thing since bagged milk. That was until someone supposedly got slap braceleted to death.  That only brought the scene underground though. Kids were making lunch money for days selling bootlegged Slap Bracelets under the monkey bars.

And remember Pogs? Who could forget that madness? I guess I’m not surprised that Silly Bandz have caught on I just don’t understand how it caught on with the adults. I mean I don’t think you’d see Tom Cruise playing Pogs in the 90’s or Whitney Houston wearing a Slap Bracelet, but who knows?

The one thing I do know is, while Robert Croak has a 10 year plan for Silly Bandz, he might want to ease off the production a little bit. Kids get bored quick and those Silly Bandz will end up as mom’s hair ties faster than you can say Beanie Baby.

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